Dentsu 2024 Media Trends Report. Explore ten trends that will shape 2024, including generative ai's rise in. According to the new dentsu report, the key predictions for the direction of the media industry into 2024 and beyond are:
Partnering with imagen insights, dentsu explores gen z’s perspective on our 2024 media trends and their implications for brands. According to emarketer’s latest research, the 2024 forecast for us retail media ad spending has surged by over $4 billion since this spring, signaling a seismic.
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